你如何挑選可在亞馬遜上銷售的產品（二）

Maxim Godin
How do I choose a product to sell on Amazon?
Your question implies that you are looking for a 'hot' item and believe that you can source any hot item and sell it with a profit.
Basically, to find a 'hot' item you need to do a market research.
The market research can go beyond looking at Amazon since Amazon do not provide sales figures for its items.
eBay can be a good place to start your research because:
1. eBay on the other hand allow you to see how many items were sold of each product.
2. On eBay the search results algorithm takes into account the recent sales numbers and gives it more weight to rank it higher in search results.
So the higher ranked products usually sold more often.
3. eBay is a comprehensive marketplace for most products and if a product is selling well on eBay you can rely on that and assume that it will sell well on amazon. In fact, there are many people making a leaving by buying on eBay and selling on Amazon.
PS if you find my answer useful, please Upvote :)

我如何選擇在亞馬遜上銷售的產品？
你的問題意味著你正在尋找一個“熱門”商品，并相信你可以找到熱門商品并將其出售以獲得利潤。
基本上，要找到“熱門”商品，你需要進行市場調查。
由于亞馬遜沒有提供其產品的銷售數據，因此跳過這一步只看亞馬遜。
eBay是開始研究的好地方，因為：
1.一方面，eBay允許你看到每種產品的銷售數量。
2.在eBay上，搜索結果算法考慮了最近的銷售數字，并賦予了它更大的權重，使其在搜索結果中排名更高。
因此，排名較高的產品通常銷售轉化較高。
3.eBay是大多數產品的綜合市場，如果一個產品在eBay上賣得很好，你可以認為它在亞馬遜上會很好。事實上，有很多人通過判斷eBay上購買量絕對在亞馬遜上銷售產品類型。
PS如果你覺得我的答案有用，請點贊

Arishekar N
A huge portion of online shoppers make purchases from Amazon which makes it a remarkable marketplace offering robust opportunities to sellers. This also means that competition is fierce and sellers have to find the right product to sell on amazon.
So, how do you pick a great product to sell that is profitable for your business? Product research is your first step, of course!
Amazon product research refers to the process of acquiring data related to a product in order to better understand what customers are looking for. The process reveals valuable insights to a seller on products that have high demand and the potential to generate a good amount of sales.
Let us dive right into the strategies that will help you pick the perfect product:
What product idea is the best?
If you have no clue as to what kind of products you want to sell, you can make a good start by using SellerApp’s Amazon Product Ideas feature. Other things to consider are high margins and a good visibility score which shows you that a particular niche isn’t too saturated. The product should also rank well in terms of demand, competition, and sales margins. Take a look at more than one niche before making a decision.

很大一部分網購者從亞馬遜購物，這使得亞馬遜成為一個令人驚嘆的市場，為賣家提供了極好的機會。這也意味著競爭激烈，賣家要在亞馬遜上銷售就必須找到合適的產品。
那么，如何挑選好產品來讓你通過賣它獲利了？產品研究當然是第一步！
亞馬遜產品研究指的是為了更好地了解顧客的需求而獲取與產品相關的數據的過程。這一過程向賣家揭示了有價值的見解，了解哪些產品有很高的需求，并有可能產生可觀的銷售額。
讓我們深入了解幫助你選擇完美產品的策略：
爆款產品的特點？
如果你不知道你想賣什么樣的產品，你可以使用SellerApp的亞馬爆款產品功能來開個好頭。其他需要考慮的是高利潤率和良好的評價指標，這表明特定的利基市場還沒有飽和。該產品還應在需求、競爭和銷售利潤率方面排名良好。在做出決定之前，先看看多個利基市場。

The Amazon BSR lists are a go-to
The bestseller lists on Amazon features not only the top-selling products but the ‘most wished’ and “movers and shakers” as well. These lists throw light on the kind of products you should focus on including in your inventory. You can go through the 100 best-selling products list and take a look at all the sub-categories because that will reveal more interesting products that you would have never thought of before.
Where to source your products from and how much will it cost on the whole?
As a seller, you need to keep sourcing and other overheads costs of products to a minimum while also ensuring good quality. Ensure that you always source your products from trusted suppliers. Consistency is key and it will show in the sales that you generate so you need to constantly ensure the good quality of your products. But you cannot charge exorbitant prices just to maintain quality, neither can you charge low. So factor all of these aspects into your product research.

亞馬遜暢銷品列表
亞馬遜暢銷品排行榜不僅列出了最暢銷的產品，還列出了“最受歡迎的”和“最有影響力的賣家”。這些列表說明了你應該重點關注的產品類型，包括在您的庫存中。你可以瀏覽100個暢銷產品列表，并查看所有子類別，因為這將揭示你以前從未想過的更有趣的產品。
您的產品從哪里采購，總體成本是多少？
作為一名賣家，您需要將產品的采購和其他間接成本降至最低，同時確保產品的質量。確保您的產品始終來自可靠的供應商。一致性是關鍵，它將在您產生的銷售中顯示出來，因此您需要不斷確保產品的良好質量。但你不能為了保持質量而漫天要價，也不能賤賣。因此，在產品研究中考慮這些方面。

What are your competitors doing?
Study the products in the market that have already made a name for themselves. If your competition is achieving good results, determine why and how. This is very effective if you're trying to decide what new products you can sell and helps you stay in touch. Analyze how your competitor’s products are different from yours, whether it's the quality and price or look at the number of reviews.
Product type
While selling any product, it is important not to infringe on any patents, copyrights, and trademarks. Well beforehand, you need to check all these aspects and also ensure that they don't fall under the restricted product category on Amazon. If they do, then procure the necessary permissions before launching. Avoid taking up fragile products as part of your inventory because it costs more money with respect to packaging or shipping costs.

你的競爭對手在做什么？
研究市場上已經出名的產品。如果您的競爭對手取得了好成績，請確定原因和方式。如果你想決定你可以銷售什么新產品并幫助你保持聯系，這是非常有效的。分析競爭對手的產品與您的產品有何不同，無論是質量和價格，還是查看評論數量。
產品類型
在銷售任何產品時，重要的是不要侵犯專利、版權和商標。事先，您需要檢查這些方面，并確保它們不屬于亞馬遜的限制產品類別。如果有，則在啟動前獲取必要的權限。避免將易碎產品作為庫存的一部分，因為包裝或運輸成本更高。

Consistent demand
For novice sellers, it is very important to choose products that are guaranteed to have demand and generate a good amount of sales throughout the year. Products that people buy only during the holiday season already have a lot of competition and it will be difficult for a new seller to break even in the same niche. Therefore, in the initial stages at least, steer clear of seasonal products and include them in your inventory later on along with your main product lines.
In order to be a successful seller, you need to conduct product research all year round and constantly look for changes in trending products and movers and shakers. What might be a great product to sell now might not be as great the following year. The points mentioned above are meant to help both novice and existing expert sellers find the best-suited products on their selling journeys with Amazon.

一致的需求
對于新手賣家來說，選擇保證有需求的產品并在全年產生大量銷售額是非常重要的。人們只在節日期間購買的產品已經有很多競爭，新賣家很難在同一細分市場中實現收支平衡。因此，至少在最初階段，避開季節性產品，并在稍后將其與主要產品線一起納入庫存。
為了成為一個成功的賣家，你需要全年進行產品研究，并不斷地尋找趨勢產品的變化和影響因素?，F在銷售的好產品在第二年可能不會那么好。上述要點旨在幫助新手和現有專業賣家在亞馬遜的銷售過程中找到最合適的產品。

AMAZOPIFY
What products are suitable to sell on Amazon?
Top Selling Items on Amazon
First, for inspiration, let's take a look at some of the top-selling products on Amazon.
Amazon itself curates a list of current best- merchandisers, ranging from toys to books to videotape games-- and the list is streamlined hourly. Then are some of the top picks of the moment

哪些產品適合在亞馬遜上銷售？
亞馬遜上最暢銷的商品
首先，為了獲得靈感，讓我們來看看亞馬遜上最暢銷的一些產品。
亞馬遜自己策劃了一份當前最暢銷商品的清單，從玩具到書籍，再到錄像游戲，而且每小時都會精簡一次。那么下面是目前最熱門的幾個類別

1. Books
Books is an incredibly popular order on Amazon, particularly as physical book chains continue to go out of business. You will find new releases and stylish- sellers, as well as aged classics, all generally on trade for lower than$ 20. As a seller, books is a feasible option because you can generally buy them in bulk and also vend them on Amazon for an profit.
2. Clothing, Shoes & Jewelry
.From exercise apparel to sunglasses to jewelry, the Clothing, Shoes & Jewelry order is really a popular one-- but it's also oversaturated with particulars, so it's critical you insure you are suitable to offer commodity unique, and for a good price. People do not turn to Amazon for precious brand particulars-- rather, they look for the abatements. Right now, the top particulars are each below$ 17, and include a introductory sleeveless tank top, blue- light blocking spectacles, and high-waisted leggings in a range of 25 colors.

1.書籍
在亞馬遜上書籍是一個非常受歡迎的類別，特別是在實體圖書連鎖店不斷倒閉的情況下。你會發現新的發行版和時尚的賣家，以及過時的經典書籍，通常都以低于20美元的價格出售。作為賣家，書籍是一個可行的選擇，因為你通?？梢耘抠徺I，也可以在亞馬遜上出售，以獲得利潤。
2.服裝、鞋和珠寶
從運動服裝到太陽鏡，再到珠寶，服裝、鞋子和珠寶類別確實很受歡迎，但它的細分市場也十分飽和，因此確保你適合提供獨特的商品，并且價格合理是至關重要的。人們不會向亞馬遜尋求珍貴的品牌信息，而是尋求折扣。目前，頂級商品的價格都在17美元以下，包括入門級別的無袖背心、藍色遮光眼鏡和25種顏色的高腰緊身褲。
原創翻譯：龍騰網 http://www.gdsfy.cn 轉載請注明出處

3. Electronics
Electronics is another order on Amazon that displays emotional prices on some of the world's most popular electronics, including a Fire Television Stick and an Echo Fleck speaker with Alexa (both for under$ 50). Again, this is a promising order if you are suitable to buy electronics in bulk.
4. Toys & Games
You might be surprised with the lack of complication of some of the top-selling games on Amazon-- the third best- dealing item, for case, is a simple$ 6 sundeck of Monopoly Deal cards. Toys generally do well if they are formerly popular, or if they are offered in bulk-- Play-Doh, for case, is on the top-selling list in a 10- pack.
Along with individual particulars, you will also want to examine which orders perform stylish on Amazon. Then are three popular orders vended on Amazon and the Marketplace, in order of fashion ability .
Home and kitchen--64.3 million products sold
Clothing, shoes and jewelry--33.4 million products sold
Tools and home enhancement--11.1 million products sold
Of course, like anything, the further popular the product order, the more violent the competition. It's important you find your niche to insure you are not contending with the other hunt results for" white t shirt".

3.電子設備
電子產品是亞馬遜上的另一個類別，它顯示了一些世界上最受歡迎的電子產品的價格，包括Fire電視棒和帶有Alexa的Echo Fleck揚聲器（價格均低于50美元）。同樣，如果你適合批量購買電子產品，這是一個很有希望的類別。
4.玩具和游戲
你可能會對亞馬遜上一些最暢銷的游戲缺乏復雜性感到驚訝——例如，第三個最劃算的商品是一套簡單的6美元大富翁交易卡。通常情況下，如果玩具以前很受歡迎，或者是批量出售，它們的銷量就會很好。例如，培樂多(Play-Doh)是1包10只裝玩具中最暢銷的。
除了個別細分市場，你還需要檢查哪些類別在亞馬遜上流行。然后是亞馬遜和大賣場上的三個熱門類別，按流行能力排序。
家庭和廚房--售出6430萬件產品
服裝、鞋和珠寶——售出3340萬件產品
工具和家居配件——售出1110萬件產品
當然，像任何事情一樣，產品類別越受歡迎，競爭就越激烈。重要的是，你要找到自己的定位，以確保你不會與其他賣家去爭搶“白t恤”的市場份額。

Morty Godheimer
To pick the greatest product on amazon you must pick the product that you yourself love, are familiar with and honestly review.
Choose Your Weapon
Fighters do not choose their strongest weapon. They choose the weapon they are strongest with.
This virtue should apply to most areas in life.
Do not sell the product you believe to be the most sellable.
Choose the product you understand the best.
In business, in life and in amazon. Such a principle will show you that business is done best when there is passion.

要選擇在亞馬遜上去賣的最棒的產品，你必須選擇你自己喜歡、熟悉并經誠實審查的產品。
選擇您的武器
戰士不會選擇他們最強的武器，他們選擇對其自己來說最強的武器。
這種美德應該適用于生活中的大多數領域。
不要銷售你認為最暢銷的產品。
選擇你最了解的產品。
在商業、生活和亞馬遜，這樣的原則會告訴你，當有激情時，生意會做得最好。

Great Business
The greatest salesmen are not those who can sell anything but those who truly believe in what they are selling.
It is because they know every inch of their product because they use that product too.
Great businessmen don’t sell to simply make money. Anti capitalists would assume that money lays at the forefront of everything. But it’s not true. If it was, people would be selling things to make more money instead of doing it to make things better. And society is improving itself little by little every day. No matter what set backs we are always moving two steps forward, and so one step backwards is simply a natural reaction to our rapid progression.
That being said, you must choose the products that you think will be better for people.

偉大的事業
最偉大的推銷員不是那些什么都能賣的人，而是那些真正相信自己所賣的東西的人。
這是因為他們了解他們產品的細節，因為他們也使用該產品。
偉大的商人并不僅僅為了賺錢而銷售。反資本家會認為金錢是一切事物的首要因素。但這不是真的，如果是這樣的話，人們會為了賺更多的錢而賣東西，而不是為了讓事情變得更好而賣東西。社會每天都有一點點進步。無論遇到什么挫折，我們總會向前走兩步，所以后退一步只是我們快速進步的自然反應。
也就是說，你必須選擇你認為對人們更好的產品。

Honesty and Integrity
That way, assuming you use the product you can also display with pictures or at least honest review what it’s like to use that product.
There is a degree of integrity that makes the sale better. It makes it money well earned. And hopefully, if you make one sale with an honest review and the person is satisfied with your opinion, he will come to think of you as a trustworthy reviewer.
Such a title in someones mind does not live rent free. It pays. And it pays you to have that kind of credibility and respect.
Life is just a big game. We sometimes think that every interaction is some kind of win and that we have to get ahead. The truth is, it’s not really about winning, it’s about enjoying the game.
Winning and Selling
The true winners in this life are the ones that other people want to play with them. Winning or losing, the attitude counts because people want to play with good sportmens. People want to do business with good business men.
And so I repeat myself, to pick the greatest product on amazon you must pick the product that you yourself love, are familiar with and honestly review.

誠實并具有職業操守
有一定程度的職業操守會使銷售業績更好，賺得更多。如果你通過誠實的評價完成了一筆銷售，而這個顧客對你的意見也會很滿意，他會認為你是一個值得信賴的評論者。
在某些人的心目中，這樣的頭銜并不是免費的。做人要誠實，擁有這樣的信譽和尊重是值得的
生活只是一場大游戲。我們有時認為每一次互動都是某種形式的勝利，我們必須領先。事實是，這并不是關于贏球，而是關于享受比賽。
獲勝和銷售
生活中真正的贏家是那些別人愿意和他們一起玩的人。無論輸贏，態度都很重要，因為人們想和優秀的運動員一起比賽。人們想和優秀的商人做生意。
所以我重復一遍，要在亞馬遜上選擇最佳的賣品，你必須選擇你自己喜歡的、熟悉的、誠實審查過產品。
原創翻譯：龍騰網 http://www.gdsfy.cn 轉載請注明出處

Mehran Akbar
How can I find the best product to sell on Amazon?
hello mister
in amazon, every marketplace have its own criteria you have to put the market place in front of you and start searching product
if you need any kind of amazon product I will help you with this
thanks

我如何在亞馬遜上找到最佳賣品？
你好，先生；
在亞馬遜，每個市場都有自己的標準，你必須把市場擺在面前并開始搜索產品；
如果你需要在亞馬遜賣的產品，我會幫你。
謝謝。

Chang Liu
How can I find the best product to sell on Amazon?
Amazon has 300,000 experienced sellers backed by their own factories. It is possible to make a lot of money on everything, but not two.

我如何在亞馬遜上找到最好的產品？
亞馬遜有30萬經驗豐富的賣家，他們有自己的工廠支持。每件產品都有可能賺大錢，而不是那兩件產品。

Tomer Amrani
How easy is it to sell products on Amazon?
Originally Answered: Everyone is telling me that they earn a lot of money on Amazon. Is it really so easy to sell product there?
By now you have probably realized that everyone on Quora boasts a high IQ, and a $50k a month side hustle. Awesome
Most of the people telling you how to make $100k on Amazon your first week by drop-shipping some nonsense are also trying to sell you on their book, blog or services with “how-to” crap.
Think about it- if you found a treasure map, would you post about it online for the world to see, or keep this million dollar secret to yourself?
Don't believe everything you read and every photoshopped pic that's posted about hockey stick-like revenue on Amazon.

在亞馬遜上銷售產品有多容易？
最初回答：每個人都告訴我，他們在亞馬遜上賺了很多錢。不過在那里銷售產品真的那么容易嗎？
到目前為止，你可能已經意識到，Quora上的每個人都以高智商和每月5萬美元的收入為傲，令人驚嘆！
大多數人告訴你如何在亞馬遜上通過直接發貨的方式在第一周賺10萬美元，他們也試圖在他們的書、博客或服務上用“如何操作”的廢話來向你做推銷。
想想看——如果你發現了一張藏寶圖，你會把它發布到網上讓全世界看到，還是把這個價值百萬美元的秘密留給自己？
不要相信你讀到的所有內容，也不要相信亞馬遜上發布的每一張像曲棍球棒一樣的收益的照片。

Harsh
How can I find products to sell on Amazon?
Finding the right product to sell on Amazon can really be a tedious and challenging process. However, if you break it down to certain aspects it becomes much more comfortable.
I personally would start with understanding what parameters I should set for the product sextion:
1. Buyer’s demand:
First and foremost, you need to consider if the product you're thinking of is being demanded by the customers or not.
You may have all the knowledge about a product, and you'd think that it would be the right idea to continue with it.
However, if people don't show interest towards it, it's not going to sell. Try entering permanent products that have the scope of being in demand over a year.
If you choose seasonal products, their demand will go down after the trend dies.

我如何在亞馬遜上找到要銷售的產品？
找到合適的產品在亞馬遜上去銷售確實是一個乏味且充滿挑戰的過程。然而，如果你把它分解成某些方面，它就會變得更舒服。
就我個人而言，我會從理解我應該為產品選擇設置什么參數開始:
1.買方需求：
首先也是最重要的，你需要考慮你所想賣的產品是否是客戶所要求的。
你可能對產品足夠了解，你會認為繼續使用它是正確的想法
然而，如果人們對它不感興趣，它就賣不動。試著挑選那些需求量超過一年的永久產品。
如果你選擇季節性產品，他們的需求將在趨勢消失后下降。

2. Market Study:
Apart from customer reviews and understanding their perspective, you need to study Amazon itself. It is one of the most profitable and fastest ways to find a profitable product by looking at the bestselling online products.
Have a discussion with other sellers on Amazon as well. Once you land on a product that you think would work, assess it for its cost and profitability to understand if it has a potential market for you to cater to.
3. Competition Analysis:
Goes without saying, there is an abundance of competition of Amazon. You need to have a clear understanding and continuously be on the lookout for reviews on their products, their method of displaying their product and all other aspects.
If you find out that they’re selling better than you, figure out what is missing or different in your approach and work on it accordingly.
As far as finding products to sell on Amazon goes, there exists many inventories and apps that help you find the right kind of product like Keyword Scout, Wordtracker and UberSuggest, to name a few.
Once you’re done finding the right product head over to Fba Fox Wholesale.

2.市場研究：
除了客戶評論和理解他們的觀點，你還需要研究亞馬遜本身。通過查看最暢銷的在線產品，這是最賺錢、最快的方法之一。
與亞馬遜上的其他賣家進行討論。一旦你選定了一款你認為可行的產品，就要評估它的成本和盈利能力，以了解它是否有潛在的市場供你迎合。
3.競品分析：
不用說，亞馬遜的競爭非常激烈。你需要有一個清晰的理解，并持續關注他們產品的評論，持續關注他們展示產品和其他方面的方法。
如果你發現他們比你賣得更好，找出你的方法中缺少的或不同的地方，并相應地加以改進。
就在亞馬遜上尋找要銷售的產品而言，有許多庫存和應用程序可以幫助你找到合適的產品，例如KeywordScout、Wordtracker和UberSuggest。
一旦找到合適的產品，請前往Fba Fox批發網站。

Victor Bous
How do I start selling on Amazon?
Follow these 4 simple steps to start selling on Amazon:
1.First of all, define what are you going to sell.
There are product categories requiring approval and open categories.
Those requiring approval can be listed only with specific permissions from Amazon such as Professional Selling Plan. But 20+ categories are open for selling on Amazon without specific permission. I suggest you read more about the categories in this article.

我如何開始在亞馬遜上銷售？
按照以下4個簡單步驟開始在亞馬遜上銷售：
1.首先，定義你要賣什么。
有需要批準的產品類別和開放類別。
那些需要審批的產品只有獲得亞馬遜的特定許可(如專業銷售計劃)才能上市。但亞馬遜上有20多個品類在沒有特別許可的情況下出售。我建議您閱讀更多關于本文中的類別的內容。

2. Set your selling plan
The Professional plan ($39.99 per month) is suitable for people who want an unlimited number of products. As for a beginner I suggest you set Individual plan that makes you pay for every sold product ($0.99 per each). You can read more about plans in this article.
3. Register on Seller Central
Create your account where you can manage your listing. Then you can start adding products to the Amazon Marketplace catalog one at a time (as Individual).
4. Use Amazon Live to promote your products
Amazon Live is a live streaming platform that will help you to sell your items on Amazon showing a video about it. You need to register in Amazon’s Brand Registry. To start steaming it’s enough to have an iPhone and stable internet connection. I suggest you read this article with tips on how to get more viewers on Amazon Live.

2.制定銷售計劃
專業計劃(每月39.99美元)適合那些想要無限數量產品的人。對于初學者，我建議你制定個人計劃，讓你為每件售出的產品付費（每件0.99美元）。您可以在本文中閱讀更多有關計劃的信息。
3.在賣方中心注冊
創建可以管理列表的帳戶。然后，您可以開始將產品添加到 亞馬遜市場 目錄中，一次添加一個（作為個人而言）。
4.使用亞馬遜直播推廣您的產品
Amazon Live是一個直播平臺，它將幫助您在亞馬遜上銷售您的商品，并播放視頻。您需要在亞馬遜的品牌注冊處注冊。要開始熱播，只要有一部iPhone和穩定的網絡連接就足夠了。我建議你閱讀這篇文章，了解如何在Amazon Live上獲得更多觀眾。

Harsh Gupta
There are a few things you need to consider when choosing a product to sell on Amazon.
The first thing you need to do is identify your target market. This will help you determine what type of product you should sell and the price you should set for it.
Once you have determined your target market, the next step is to research the competition. You want to know what products they are selling, how much they are selling them for, and what customer reviews they have.
After you have gathered all this information, it is time to decide on your product specifications. This includes things like the material it is made of, the dimensions, and the colour.
Once all of these details are finalized, it is time to start creating your listing. You will need to create a title, descxtion, images, and pricing information. You can also add a category and subcategory if necessary.
You will also need to set up an Amazon seller account and create an order form so that customers can place their orders online.

在選擇要在亞馬遜上銷售的產品時，需要考慮以下幾點。
你需要做的第一件事是確定你的目標市場。這將幫助你決定你應該出售什么類型的產品和你應該為它設定的價格。
一旦確定了目標市場，下一步就是研究競爭對手。你想知道他們在賣什么產品，賣多少錢，以及他們有什么樣的客戶評價。
收集完所有這些信息后，是時候決定產品規格了。這包括材料、尺寸和顏色等。
完成所有這些細節后，就可以開始創建列表了。您需要創建標題、描述、圖片和定價信息。如果需要，還可以添加類別和子類別。
您還需要建立一個亞馬遜賣家帳戶，并創建一個類別表單，以便客戶可以在線下單。

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